Forecasts

This forecast is entitled “No More California Dreamin’” because “hard work is no longer enough to secure the career gold of your dreams.”
Because there are fewer jobs.
Because globalization has created the need for you to be best in relevant skills worldwide.
Because global competition and technology advances compel you to market yourself in a manner that reaches your target audience/firm/hiring authority.
So professionals need to change their approach and start marketing themselves.
Now “it’s not a ‘hot job’ that gets filled, it’s ‘hot’ people who get hired…and at premium prices."

FORECASTS AND WHITE PAPERS